There are two kinds of people in this world, those who love nothing more than a chillaxing day on the beach, and those who don’t.
Some folks like to unwind and work only on their tan, others prefer to spend their downtime visiting museums, art galleries, or shopping. For those in the latter groups, all-inclusive resorts have been listening….and are building more ‘urban’ resorts.
The ‘urban’ resort trend is small but growing, to answer demand from vacationers who want more ‘experiences’ with their vacation beyond the typical pool-and-beach-activities, so brands like Live Aqua are looking at hip downtown districts in city centers – some far from a beach – that encourage guests to get out and explore while still (in most cases) offering wallet-friendly all-inclusive-style packaging (whereby at least some, if not all, meals and drinks are still included in the vacation price).
Though initially designed with business travelers in mind, many urban resorts are attracting Millennials who are looking for a more authentic interaction with the local culture, while still providing expected amenities such as a full gym, a beauty salon, and — as in the case of the new Live Aqua Urban Resort San Miguel de Allende — an on-site full-service spa along with indoor and outdoor pools.
The Live Aqua brand is hitting a rarely-found sweet spot that combines locations in historically important cultural centers with a style that incorporates the beauty of traditional Mexican architecture with modern boho-chic vibe, and offering just the right mix of on-site amenities and off-site experiences.
Future expansion plans include construction in the Dominican Republic of a roughly 80-room Live Aqua Boutique Resort in Punta Cana, and another property in one of the major shopping districts of Santo Domingo, both expected to open in 2020.