New Brand in Mexico with Launch of Reflect Resorts & Spa

Reflect Krystal Grand Los Cabos Launches Reflect Resorts & Spa

The Secret is out Now and this is what Dreams are made of with the launch of AMResorts new all-inclusive brand: Reflect Resorts & Spa

In a nutshell: AMResorts, a subsidiary of Apple Leisure Group, is in partnership with Grupo Hotelero Santa Fe ‘HOTEL’ to co-brand Reflect with its Krystal Grand brand at their three hotels in Cancun, Los Cabos, and Nuevo Vallarta for a total of 1329 rooms. Reflect Resorts & Spa is a luxury family-friendly resort and will also encompass Unlimited-Luxury like the other AMResorts.

What does this all mean? Well…we don’t want to leave you Breathless…

So here’s the skinny: AMResorts will handle brand management, sales and marketing and Grupo ‘HOTEL’ will keep operational control of the ‘Reflect’ brand.   Another major benefit to this co-branding agreement is the distribution channel provided by Apple Leisure Group.

The three new resorts are now called Reflect Krystal Grand Cancun, Reflect Krystal Grand Los Cabos, and Reflect Krystal Grand Nuevo Vallarta.

To put this in perspective, since we continue to see the rise in visitors to Mexico, HOTEL has 6,295 rooms in 25 hotels in Mexico including hotels that are under construction. AMResorts has an inventory of over 19,000 rooms for luxury all-inclusive guests in Mexico and the Caribbean.  There appears to be great potential for growth with this strategic alliance.

Don’t Miss:

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More reading:

Another New All-Inclusive Brand for AMResorts, This Time in Mexico
AMResorts Is Expanding Again With a New Brand: Reflect

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About Donna Adinolfi 248 Articles
Donna Adinolfi is a wellness travel expert, a freelance writer, an award-winning photographer, and the founder/publisher of Her 30+ year career includes serving as the Travel & Spa Editor of Balance Magazine as well as planning wellness travel & retreats. An avid fan of the freedom from carrying cash or credit cards, Donna loves to visit all-inclusive wellness resorts in the U.S, and traveling to some of Mexico's and the Caribbean's many all-inclusive resorts several times each year. She's also a member of the North American Travel Journalists Association.
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