Hilton Makes a Splash into Caribbean All-Inclusive Market

Hilton Dives into Caribbean All-Inclusive Market
DreamsResorts.com Hilton Dives into Caribbean All-Inclusive Market

More signs of growth for tourism in the Caribbean and Mexico with this news!  Hilton, one of the world’s largest hotel chains, has partnered with Playa Hotels & Resorts and is jumping into the all-inclusive arena with 10 new all-inclusive resorts in the Caribbean and Mexico.

In a Nutshell:  For starters, two resorts will be converted by Playa into Hiltons. The Royal Playa del Carmen in Mexico and Dreams La Romana in the Dominican Republic will be the first two to be converted by the end of 2018. Playa plans to spend about $54M upgrading these resorts and these two alone will add over 1200 guestrooms to Hilton’s all-inclusive collection.

The all-inclusive arena has long been dominated with brands like Sandals Resorts, AMResorts, Karisma, Iberostar and Playa, of course.  Even though Hilton has a presence in the all-inclusive market with 11 properties including Hilton Rose Hall Resort & Spa, this will certainly move them up the list with additional opportunities along with the intention to also satisfy their loyal guests and Hilton Honors members.

If you’re wondering how beneficial this alliance will be it’s important to note that according to lodging data company, STR, the Caribbean’s luxury all-inclusive revenue was $3.8B (yes, Billion!) in 2017 compared to $2.2B in 2012.  This could be very good for the Hilton brand as we’re also seeing that Hyatt is expanding with Playa in the all-inclusive market.

Moving forward, Hilton and Playa will continue with renovating and rebranding eight additional resorts in the Caribbean and Latin America with a 2025 time frame.

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More Reading:

Playa Hotels & Resorts and Hilton Announce Strategic Alliance and Future Conversion of Two Initial All-inclusive Resorts

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About Donna Adinolfi 248 Articles
Donna Adinolfi is a wellness travel expert, a freelance writer, an award-winning photographer, and the founder/publisher of MindfulAdventures.com. Her 30+ year career includes serving as the Travel & Spa Editor of Balance Magazine as well as planning wellness travel & retreats. An avid fan of the freedom from carrying cash or credit cards, Donna loves to visit all-inclusive wellness resorts in the U.S, and traveling to some of Mexico's and the Caribbean's many all-inclusive resorts several times each year. She's also a member of the North American Travel Journalists Association.
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