Increased Tourism for the Caribbean with Sunwing and Rex Resorts

Increased Tourism for the Caribbean with Sunwing and Rex Resorts Increased Tourism for the Caribbean with Sunwing and Rex Resorts

Good news for increasing tourism in Grenada, Tobago and Barbados with this new alliance.

In a Nutshell: Sunwing Travel Group and Rex Resorts entered into a new strategic alliance for six of Rex Resorts’ Caribbean hotels. Sunwing plans to make significant improvements to each of the resorts over the coming years.  The two brands include Starfish Resorts and Mystique Resorts.

“We are excited to be entering into this partnership which reflects our commitment to the CARICOM countries of the Lesser Antilles.” said Stephen Hunter, President & CEO of Sunwing Travel Group. He added, “We look forward to increasing tourism in Grenada, Tobago and Barbados as we have recently done in St. Lucia and Antigua.”

The six Rex Resorts will be absorbed within two of the hotel division’s brands: the new luxury boutique hotel collection, Mystique Resorts and the popular mid-market chain, Starfish Resorts.

“This strategic alliance will enable us to rejuvenate and further enhance these popular resorts which are all situated in prime beach locations. Leveraging Sunwing’s distribution and scale will allow us to boost our occupancy and tighten our operational costs and ultimately position these properties to provide even more value to our guests. We look forward to the continued support of our valued employees, local suppliers and tour operators as we finalize this exciting and transformational agreement,” according to Alison Palin of Rex Resorts.

Mystique Blue Holbox Mystique Blue Holbox Part of the Caribbean Expansion with Sunwing and Rex Resorts

Mystique Royal St. Lucia will be the second addition to the Mystique Resorts brand, with the first opening later this month as Mystique Blue Holbox on the island of Holbox, Mexico.

There will be five new additions for Starfish Resorts with Starfish Discovery Bay Resort, Barbados; Starfish Halcyon Cove Resort, Antigua; Starfish St. Lucia Resort, St. Lucia; Starfish Grenada Resort, Grenada and Starfish Tobago Resort, Tobago.

I have to say…..Mystique Holbox is calling out to me!

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More Reading:

Starfish Resorts
Mystique Resorts

About Donna Adinolfi 84 Articles
Donna Adinolfi is a wellness travel expert, solopreneur committed to promoting and writing about wellness, travel writer and an award-winning photographer. She is the founder/publisher of and previously served as Travel & Spa Editor of Balance Magazine. Her 30+ year career in travel also includes wellness travel planning & retreats and freelance writing/photography. She is based in Michigan and loves cross country road trips.

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