Marriott Buys Elegant Hotels: Barbados gets a Win

Marriott Buys Elegant Hotels
Elegant Hotels

Marriott is all in on all-inclusives – and Barbados is the big winner.

It’s an exciting time in the All Inclusive world.   Now Hyatt, Hilton and Marriott are all investing in expanding their all-inclusive resorts in the Caribbean.

In a nutshell: The latest acquisition by Marriott is the purchase of seven Elegant Hotels in Barbados.  The purchase was about $199m (all cash, including debt).  Marriott has moved quickly into the all-inclusive luxury market – and that’s a good thing for Marriott Bonvoy members – 133million of them – they now have a plethora of all-inclusive options in tropical locations.

With a current total of 588 rooms, Elegant’s Hotels include Colony Club, Tamarind (latest to go all-inclusive), The House, Crystal Cove, Turtle Beach, Waves Hotel & Spa, and Treasure Beach. Most of these are currently all-inclusive and Marriott will begin renovations once the deal is closed. They will all be all-inclusive – a major increase in their portfolio in one full sweep.  No news yet as to which brand these will fall under and it could be under several – Tribute, Autograph – ?

The sale is certainly good news for Elegant Hotel’s shareholders and current employees should benefit by being part of a larger hotel brand.  Elegant also owns Daphne’s, a beachfront restaurant.

Marriott intends to market (over time) the Elegant Hotels for sale as part of their ‘asset-light’ strategy and Marriott would then continue to manage the hotels.

These seven Barbados hotels are in addition to the four all-inclusive Marriott resorts opening in Riviera Nayarit, Mexico and one in the Dominican Republic. Opening dates for these Marriott all-inclusives range from 2022 – 2025.

Where will Marriott’s all-inclusive growth take them to next?

Looking for more about Marriott’s All-Inclusive Resorts? Use the Search Box at the top.

Don’t Miss:

10 Best All Inclusive Resorts in…Barbados

More Reading:

 Marriott International Is Near Deal for Elegant Hotels

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About Donna Adinolfi 248 Articles
Donna Adinolfi is a wellness travel expert, a freelance writer, an award-winning photographer, and the founder/publisher of Her 30+ year career includes serving as the Travel & Spa Editor of Balance Magazine as well as planning wellness travel & retreats. An avid fan of the freedom from carrying cash or credit cards, Donna loves to visit all-inclusive wellness resorts in the U.S, and traveling to some of Mexico's and the Caribbean's many all-inclusive resorts several times each year. She's also a member of the North American Travel Journalists Association.
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